Argos, Ridgehouse Drive, Etruria, Stoke-on-trent, ST1 5SJ
Pending
26/AD/00337 - Advertisement Consent
Description
Proposed new 3D internally illuminated individual letters, new LED keyline illumination, vinyl lettering to shopfront and Goods in sign at rear for new tenant.
Nearby new applications
Historical activity at this location
27 previous applications on record - archival context, not part of the live application.
This property
Previous applications at this address
Within ~100m
Nearby activity
2025
With conditions
Five Guys, Five Guys Ridgehouse Drive, Etruria, Stoke-on-trent, City Of Stoke-on-trent, ST1 5SJ
Two illuminated building signs, one illuminated wall mounted sign and one illuminated tot…
2024
With conditions
McDonald's Ridgehouse Drive, Etruria, Stoke-on-Trent, ST1 5SJ
Installation of four rapid electric vehicle charging stations and ancillary equipment
2024
With conditions
FIRST CHOICE, Ridgehouse Drive, Etruria, Stoke-on-Trent, ST1 5SJ
Display of internally illuminated fascia signs (retrospective)
2024
With conditions
2 Ridgehouse Drive, Festival Park, Stoke-on-Trent, Stoke-on-Trent, ST1 5SJ
One illuminated fascia sign
2024
With conditions
Morrisons, Ridgehouse Drive, Etruria, Stoke-on-trent, St1 5sj ,
Demolition of existing petrol filling station sales building and existing car wash. Erect…
2024
With conditions
Frankie & Benny's, Ridgehouse Drive, Etruria, Stoke-on-trent, St1 5sj ,
External elevational alterations
2022
With conditions
Medical Examination Centre, Ridgehouse Drive, Etruria, Stoke-on-Trent, ST1 5SJ
Proposed installation of 2No. air source heat pumps and buffer unit in secure mesh enclos…
2022
With conditions
Unit 7, Ridgehouse Drive, Etruria, Stoke-on-trent, St1 5sj ,
Four replacement internally illuminated fascia signs
2022
With conditions
Wm Morrisons, Ridgehouse Drive, Etruria, Stoke-on-trent, St1 5sj ,
Display of seven internally illuminated signs
2022
With conditions
Footpath Adjacent To, Pizza Hut, Ridgehouse Drive, Festival Park, Hanley, Stoke-on-trent, St1 5sj ,
Installation of BT street hub unit
2022
With conditions
Footpath Adjacent To, Pizza Hut, Ridgehouse Drive, Festival Park, Hanley, Stoke-on-trent, St1 5sj ,
Two 75 inch LCD billboard displays on BT street hub unit
2021
With conditions
Go Outdoors, Units 4a & 4b Festival Park, Stoke-on-Trent, ST1 5SJ
Extension to existing mezzanine floor
2021
Approved
Festival Retail Park, Ridgehouse Drive, Etruria, Hanley, Stoke-on-Trent, ST1 5SJ
Certificate of (proposed) lawful development to use the floorspace as retail including fo…
2021
With conditions
Unit 1, Festival Retail Park, Ridgehouse Drive, Etruria, Stoke-on-Trent, ST1 5SJ
External works to create 4.8m garden centre enclosure and associated forklift storage
2021
Approved
Unit 1, Festival Retail Park, Ridgehouse Drive, Stoke-on-Trent, ST1 5SJ
Certificate of (proposed) lawful development to use the floorspace as retail including fo…
2020
With conditions
Morrisons, Ridgehouse Drive, Etruria, Stoke-on-trent, St1 5sj ,
Two internally illuminated motif boxes, three sets of letters, one internally illuminated…
2020
With conditions
Morrisons, Ridgehouse Drive, Etruria, Stoke-on-trent, St1 5sj ,
Two illuminated fascia signs, two illuminated directional signs, one illuminated monument…
2020
With conditions
Former PC World, Ridgehouse Drive, Etruria, Stoke-on-Trent, ST1 5SJ
1no. internally illuminated totem sign
2019
With conditions
McDonald's Restaurant, Ridgehouse Drive, Etruria, Stoke-on-Trent, ST1 5SJ
Erection of three internally illuminated double sided freestanding digital advertisements…
2019
With conditions
Former PC World retail unit, Ridgehouse Drive, Stoke-on-Trent, ST1 5SJ
External alterations to existing retail unit (Use Class A1) including recladding and inst…
2018
With conditions
NEXT PLC, Ridgehouse Drive, Etruria, Stoke-on-Trent, ST1 5SJ
Certifcate of (proposed) lawful development for a travel agency concession
2017
With conditions
Toys R Us, Ridgehouse Drive, Etruria, Stoke-on-Trent, ST1 5SJ
1 set of internally illuminated letters
2016
Withdrawn
Morrisons, Ridgehouse Drive, Etruria, Stoke-on-Trent, ST1 5SJ
Erection of a single storey extension to form five internally accessed retail units
2017
With conditions
Toys R Us, Ridgehouse Drive, Etruria, Stoke-on-Trent, ST1 5SJ
3 internally illuminated facia signs, 1 non-illuminated facia sign and 1 internally illum…
2016
With conditions
Unit 1, 1 Festival Retail Park, Pavilion Drive, Stoke-on-Trent, ST1 5SJ
Four illuminated fascia signs and two areas of internally applied window graphics to fron…
Stoke on Trent
Planning Authority Score
1.8/10
Poor
#271 of 292 councils
Relevant to this application:
Other decisions
Stoke on Trent is one of the slowest councils in England for householder decisions, ranking #280 out of 292. The council extends the time limit on 67% of applications - one of the highest rates in England. Expect your application to take longer than the standard deadline. Householder applications are slightly more likely to be approved here (92%) than the national average (90%).
Among the slowest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application.
View full council performance
Stoke on Trent decision performance
Based on MHCLG data, 2025
86%
Overall approval rate
Below avg (87%) #196 of 292
92%
Householder approved
Above avg (90%) #157 of 292
33%
Decided in 8 weeks
Below avg (64%) #280 of 292
67%
Extended time limit
Above avg (40%) #281 of 292
58%
Minor dwellings approved
26 decided (1-9 homes)
86%
Major dwellings approved
14 decided (10+ homes)
75%
Change of use approved
73 decided
420
Total decisions
60 refused in 2025